Privacy Policy

Effective Date: 20th September 2025
Last Updated: 20th September 2025

Breathe With Alice (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website, make an online booking, or purchase our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

1. Information We Collect

We collect and process the following information when you use our website or services:

  • Personal Identification Information: name, email address, phone number, billing address, and booking details.

  • Payment Information: processed securely via our third-party payment provider. We do not store card details on our servers.

  • Technical Data: IP address, browser type, and device information collected via cookies or similar technologies.

  • Communication Records: correspondence with us via email, contact forms, WhatsApp or phone.

2. How We Use Your Information

We use your information to:

  • Process and confirm your bookings.

  • Take and process secure payments.

  • Communicate with you about your bookings or enquiries.

  • Provide customer support.

  • Improve our website, services, and user experience.

  • Comply with legal and regulatory obligations.

We will never sell your personal data to third parties.

3. Payment Security

Payments made through our website are encrypted and processed by trusted third-party providers who comply with the Payment Card Industry Data Security Standard (PCI DSS). We do not have access to or store your full payment card details.

4. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

  • Contractual necessity – to fulfil your booking and provide our services.

  • Legal obligations – to comply with applicable laws.

  • Legitimate interests – to improve services and communicate relevant information.

  • Consent – where required (e.g., for marketing communications).

5. Sharing Your Information

We may share your personal data with:

  • Service providers (such as payment processors and booking system providers) to perform essential business functions.

  • Regulatory bodies or authorities when required by law.

All third parties we work with are contractually bound to keep your information secure and only use it for the purposes we specify.

6. Data Retention

We retain your personal data only for as long as necessary:

  • Booking and payment records – kept for six years to comply with UK tax and accounting regulations.

  • Contact and communication data – retained as needed for customer service and support.

When data is no longer required, it will be securely deleted.

7. Your Data Rights

Under UK data protection law, you have the right to:

  • Access your personal data.

  • Request correction of inaccurate information.

  • Request deletion of your data (where applicable).

  • Restrict or object to processing.

  • Request data portability.

  • Withdraw consent (for marketing communications).

To exercise your rights, please contact us using the details below.

8. Cookies

Our website uses cookies to improve your experience and collect technical data. You can adjust your cookie settings through your browser at any time.

9. International Transfers

We aim to store your data within the UK or European Economic Area (EEA). Where data is transferred outside of these regions, we ensure it is protected by appropriate safeguards (such as standard contractual clauses).

10. How We Protect Your Information

We implement appropriate technical and organisational security measures, including:

  • Encrypted transmission of sensitive data.

  • Restricted access to personal information.

  • Regular review of security procedures.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Breathe With Alice
Email: healwithalice111@gmail.com

If you are not satisfied with how we handle your personal data, you have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk.